Check Out the Big Names in Business Who Showed up for the Super Bowl

Apple’s CEO, Tim Cook, was one of the first tech executives spotted at the Super Bowl on Sunday.

Cook wore a black bomber jacket and a navy blue shirt for the occasion.

Skim’s founder and billionaire socialite Kim Kardashian attended the Super Bowl with her sister, supermodel Kendall Jenner.

Kardashian was also joined by F1 driver Lewis Hamilton, who she has been romantically linked with in multiple media reports.

The billionaire owner of the New England Patriots, Robert Kraft, was at the game supporting his team.

Kraft is the founder of Kraft Group, a diversified company with projects in paper and packaging, sports and entertainment, and real estate development.

Kraft was photographed alongside singer Travis Scott.

Coinbase’s CEO, Brian Armstrong, was at the game on Sunday with his cofounder Fred Ehrsam. The two crypto execs were wearing bright blue Coinbase varsity jackets with the words from the company’s Super Bowl advertisement.

“Had a great time at the Super Bowl today!” Armstrong wrote in a post on X. “Hope you liked our ad.”