Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in
€2,498
Price: $2,497.99
(as of Jul 28, 2025 13:49:30 UTC – Details)
Our fastest 4K processor powers Samsung Vision AI1 to upscale your favorite content2 and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone® Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds —whether you’re streaming or gaming.
1Samsung Vision AI features vary by model; see product specifications on Samsung.com for more info
2Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
*Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
**Compared to OLED HDR.42”, 48” are OLED HDR.***4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
OUR MOST ADVANCED 4K AI PROCESSOR: Powered by 128 neural networks to deliver AI-enhanced picture and optimized sound, resulting in an exceptional 4K experience for streaming, gaming, live sports and more.*
TRANSFORMS EVERYTHING ON SCREEN TO IMPRESSIVE 4K RESOLUTION*: See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.*
POWERFUL BRIGHTNESS AND DEEPER CONTRAST IN EVERY PIXEL**:Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.**
BRINGS SMOOTH MOTION TO SPORTS AND TEAR-FREE GAMING: Experience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.***
KEEP YOUR EYE ON THE BALL: The AI processor smooths the motion of fast-moving balls and text, reducing blur and flickering, so you don’t lose sight of the action.*
TRANSFORM CONTENT TO HDR-LIKE QUALITY: Intelligently transforms SDR content to HDR-like quality with brighter highlights, more vibrant colors, and clearer details for dazzling picture.
Customers say
Customers praise the TV’s picture quality, highlighting its infinite contrast and vibrant color saturation, with one customer noting no loss of detail or black crush. Moreover, they appreciate its remarkable brightness and find it easy to set up, with one mentioning the convenient remote control. Additionally, the TV receives positive feedback for its build quality and customers consider it good value for money.
8 reviews for Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in
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€2,498
Bittersweetie –
I’m impressed.
We are a very heavy Samsung household and this is our 5th? Samsung TV and it is amazing. The technology improvements since the last time that we bought one are mind blowing. The sound is so much better and obviously the visuals are insane. My husband is more TV and I’m more game so he is extremely pleased and I feel like these aren’t the video games that I’ve been playing at all! They’re so much more crisp and realistic and I can hear every sound. It is wonderful. And I’ve got to say that we are still just trying to get over how incredibly thin this TV is. We are really really pleased with this purchase.
Amazon Customer –
AMAZING
Amazing! It’s like going from SD TO HD ULTRA and they still have one model better than this? That’s crazy. I replaced a 9 year old samsung led that was getting bright spots on it. I was debating if I should get qled for much less. Glad I splurged. I don’t need any more brightness, it can be too bright at times. Black blacks are unbelievable. Love it
Rayfield M. Townsend –
The best I’ve ever seen!
Why did you pick this product vs others?:The display’s performance is exceptional, characterized by remarkable brightness, vibrant color saturation, and depth, further enhanced by OLED’s infinite contrast ratio. The Tizen OS demonstrates a significant improvement in responsiveness compared to prior Samsung TV iterations. Gaming experiences are exceptionally immersive, with the display’s brightness ensuring no loss of detail or black crush, delivering a viewing experience that redefines expectations. For those considering a new television purchase, this model S90f, or the Samsung S95f, is highly recommended for its impressive capabilities. The cinematic experience is also noteworthy, with enhanced detail visibility in movies that may have been previously obscured. Samsung has delivered a compelling product this year. The need to revisit existing movie collections is now apparent.
Aleksandr –
New AI Feature is the best
Amazing packing, easy to get out of the box, easy to attached to the stand, new AI feature is super helpful, outstanding picture, easy to use remote.
Amazon Customer –
Amazing picture but sound system could be better
Great picture ! The refresh rate is amazing. OlED is much better than LED backlighting for viewing from an angle. The sound is good but could be improved which is why I gave it a 4 out of 5 stars. My last tv from another company turned blue shortly after I got it. Found out that the LED system was known for going bad but this tv is worth the money
Joseph –
Best my eyes have ever laid upon in person
Its the best screen my eyes have ever laid eyes upon in person. You gotta see it in person to really understand how incredible this TV is. I am using it as a monitor for gaming and movies on the side and every time I am stunned by the beauty of this screen. Samsung knocked it out of the park and for $1200 for the 42 inch It is the best money I have ever spent on peripheral technology.
mamova –
Samsung 77-Inch Class OLED S90F 4K
Fantastic picture out of the box. I have not changed any settings.
Tomcat –
Good value
Pretty easy to set up. Excellent picture quality.