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Key events
Owen Myers
Big pharma brings out the big guns
After the heartfelt spectacle of Bad Bunny’s half-time show, it’s a bit of a whiplash to go into Boehringer Ingelheim’s advert about spotting early signs of kidney damage. Styled like an action movie trailer and starring Sofía Vergara and her best “chica” Octavia Spencer, the duo are in a race against the clock to spot early signs of diabetes. Someone give them a buddy movie, stat.
Adrian Horton
Still basking in the afterglow of that performance… under immense, unfathomable pressure, with many rooting for his downfall, Bad Bunny delivered. He deftly threaded the needle between political statement (those sparking El Apagón power poles, a nod to corruption and dysfunction within the US “commonwealth” – colony – of Puerto Rico), and unifying message, calling together the many people and languages which make up the United States. He nodded to the Latin artists who paved the way, with that clip of Gasolina and the smooth presence of Ricky Martin, singing from the two plastic chairs of the DTMF album cover. And above all, he provided the joy – upbeat, defiant, welcoming, a real dance party for the ages.
Benjamin Lee
Melissa McCarthy es Melisa
Bad Bunny gave us four months to learn Spanish but, well, maybe some of us left it a little late. Melissa McCarthy is us here, her panic resulting in a car crash. Luckily, in a telenovela twist, she has a dashing doctor to teach her with the help of some e.l.f. lip oil. One of the better uses of a celebrity tonight, funny enough to have us demanding a full, Ben Falcone-free feature-length comedy return for the star.
Andrew Lawrence
Benito Bowl certainly registered as an unqualified success over here – one that many of the neutral, corporate ticket holders on hand couldn’t deny at a point. Gaga was a welcome surprise, and who knew Ricky Martin was such a belter. Amid the smoke and fireworks was a whole lot of hip swiveling. Benny hit it out of the park.
Benjamin Lee
Humanity’s day off
The onslaught of grim AI ads continues with Matthew Broderick here selling part of his soul to the machines. Enough. Please.
Adrian Horton
Oh wow, what a statement, what a moment – Benito ends as he should, as he does: among the people, shouting out the many, many Spanish-speaking nations whose people have immigrated to the US, as well as the US itself, in front of a poignant banner: “The only thing stronger than hate is love.”
Owen Myers
Slop comes to the Super Bowl
The vodka brand Svedka say that the dancing robots of their new AI-generated ad celebrate “more human connection.” You have to wonder if the VFX artists who are being put out of a job because of crap like this feel the same.
Adrian Horton
If you thought Bad Bunny wasn’t going to shout out Puerto Rico … after playing a clip of his own Grammys speech from last week, in which he shouted out his home, he symbolically gifted his Grammy to a young boy and cut to Puerto Rican icon RICKY MARTIN (!) and, not to be outdone, climbed some sparking power poles for El Apagón, his protest anthem about local displacement, corruption and rolling blackouts in Puerto Rico.
Adrian Horton
This is the swiftest party of all time – Bad Bunny saves us from that Die With a Smile lull (no offense to Gaga), with two of his best uppers, BAILE INoLVIDABLE and New York anthem Nuevayol, for the best dance party of the set so far.
Adrian Horton
Surprise! The big guest appears to be not Cardi B but Lady Gaga, the 2017 half-time show performer and noted Bad Bunny fan, for a Latin-ized version of her Bruno Mars duet Die With a Smile. Not nearly my favorite song, but she sounds great.
