Samsung 65-Inch Class The Frame LS03F 4K QLED Smart TV (2025 Model) Modern Frame Design, NQ4 AI Gen2 Processor, Art Mode, Artful Picture Quality, Samsung Vision AI, Alexa Built-in
€1,798
Price: $1,797.99
(as of Jul 29, 2025 01:05:51 UTC – Details)
Featuring a matte screen for a print-like finish, Pantone Validated colors, and a slim customizable bezel that looks like a gallery frame, the TV for art lovers has access to curated works from top-tier galleries and museums1 to blend into any style or décor. Samsung Vision AI** powers superb picture, sound and personalized TV experiences.
1Samsung Account log-in and Wi-Fi connection are required. Subscription is required to enjoy all the arts from the Art Store which offers 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. 2Samsung Vision AI features vary by model; see individual model for more info.
*Customizable bezels sold separately
**Samsung Account log-in and internet connection are required.
***Paid-subscription required
****Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.
*****Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. Al Upscaling utilizes Al-based formulas.
******4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. The Frame 50″ and 43″ have Motion Xcelerator (60Hz).
DESIGNED TO LOOK LIKE A PICTURE FRAME: Looks like real art with a slim design that mounts flush to the wall, customizable bezels* to match your style, and an external hub that connects the TV to power and your devices with a single wire.
YOUR PERSONAL ART GALLERY ON YOUR TV: When you’re not watching TV, the Frame transforms into art**. Access a curated collection from the Art Store*** or upload your own photos****. Finish the look with various mat styles and colors.
LIFELIKE PICTURE WHEN IT’S ON, MUSEUM-WORTHY WHEN IT’S OFF: Enjoy stunning colors when you’re watching TV and admire lifelike artwork when you’re not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.
THE NEXT BIG THING IN TELEVISION: TV, tailored to you with AI-enhanced***** picture & sound plus revolutionary personalized experiences that let you engage more deeply with your content.
MAKES ART LOOK LIKE REAL ART WITH A PRINT-LIKE FINISH: See your favorite works like you’re seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle, matte texture, making art look like a real print.
BRINGS SMOOTH MOTION TO SPORTS AND TEAR-FREE GAMING: Experience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.******
Customers say
Customers find the TV’s picture quality impressive, with one noting its crisp frame mode and another highlighting its color and definition. Moreover, the TV receives positive feedback for its quality and functionality, with customers describing it as magical and easy to use. However, the interface receives criticism for being slow and bad, and customers find the TV pricey. Additionally, some customers report issues with functionality, with one mentioning that the HDMI input stopped working.
8 reviews for Samsung 65-Inch Class The Frame LS03F 4K QLED Smart TV (2025 Model) Modern Frame Design, NQ4 AI Gen2 Processor, Art Mode, Artful Picture Quality, Samsung Vision AI, Alexa Built-in
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€1,798
D. Coral –
First impression compared to Frame TV 2024
I had the Frame TV 2024 before this one. The physical hardware appears identical on the outside, except for the remote which now has the AI click to search button. The previous version of colored bezels are perfectly compatible with this frame.There is a significant difference in the responsiveness of the menus because of the faster processor. The 2025 model feels like a normal modern UI with its snappy quick response. The menu icon style is slightly redesigned and improved. The 2024 model on the other hand has a very laggy menu that gets annoying to use. This alone is a reason to upgrade!As far as picture quality, I noticed this is better with the deep blacks even though the specs are the same. The 2024 model was not ideal for video content showing dark grey when areas were supposed to be black. I wonder what Samsung did with the panel to improve this. I love the improvement in the deeper blacks.Art mode is amazing, and itâs the main reason I have the Frame TV. While I prefer OLED TVs for video content, this is decent for video too. However nothing else on the market beats this for rotating through realistic art that looks like the real medium of oil paintings, paper, etc.Settings tip for most realistic viewing: turn down the brightness and use the auto brightness and power save settings so itâs not artificially bright. For some reason TV manufacturers crank up the brightness way too much in the default settings.
Deirdre C Schaneman –
Overpriced – but worth it to me.
Nicest TV I’ve ever owned. Is it pricey to possibly a bit overpriced? Yes. But for me, the cost is worth it to be able to have it hang flush on the wall with a nice frame, looking less like a tv than anything else currently on the market.I’m also enjoying the novelty of being able to change out the art with the subscription, which is about 5 bucks a month.
Geronimo –
Slowest most unresponsive tv in history
Why did you pick this product vs others?:Bought this tv because of its sleek nature. Its sleek. But it doesn’t work well at all. Doesn’t turn on sometimes. Lags for minutes or completely abandons commands. To switch between apps is a nightmare. Phone controller doesn’t work consistently. Regular controller doesn’t work consistently. What a horrible horrible horrible product. Buyer beware. 2k paperweight. Samsung has gone completely down hill as a company in terms of product quality. What a disappointment. You might as well close business if you’re going to gouge people 2k for a tv that has the processing speed of a snail. 0 out of 5 stars
anonymous –
Nice TV
Really like this. Very easy to use. Really like the remote and the ease of use. The artwork seems like it doesnât always work 100%, but I think I have that figured out. Very nice quality TV.
NYC Customer –
Great product/bad interface
This TV is somewhat magical. I literally bought it only for its ability to display art. Iâm sufficiently impressed with the results, but there are a few caveats. There is a subscription for the Art store, which I did not know previously, so be sure to do some research and factor that into the cost if youâre interested. I really enjoy the variety of artwork. However, the interface is really bad. It feels quite outdated and is pretty slow. I also feel as though the remote could have more useful buttons such as a dedicated art button or an Art favorites button.
JBR –
Great TV
This TV is incredible. The picture is great and Art mode looks awesome when the tv is off. We had people over and they thought it was a framed picture in our living room. Install was a little tricky, but thatâs because I had a lot going on in my wall.
Gerard Giné –
Donât buy. Horrible software, average to mediocre image/audio quality.
The operating system of this TV is the worst TV software Iâve ever used. Besides being ultra slow, it keeps getting in the way, often bringing me to the main menu while using my HDMI devices. And sometimes itâs just unresponsive. Iâve had to unplug and plug again a couple times in less than 2 weeks of use. Extremely frustrating. And I thought the Android TV OS from my old Sony was badâ¦Then comes art mode, which is just a glorified screensaver. Iâve never, even for a second, thought these pictures were anything but an image being displayed on a TV. Yes, image dims lightly, but itâs FAR from looking like a real piece of art. And donât trust Samsungâs promo images: they always show this nice mat/passepartout, but the truth is the pictures from their (paid) art gallery donât include that, so it looks even less like real art.Once you manage to actually watch what you wanted to watch, quality is not its strong suit either. I use an Apple TV 4K with which Iâve never had a problem, and when connected to this TV, image is sometimes choppy, as if the image could not be processed fast enough. I never had this problem with my old 2015 Sony 4K TV connected to the same Apple TV. And when connected to my Sonos soundbar via ARC, audio is sometimes out of sync. Again, never had a problem with my old TV.So to sum it up, pretty bad experience overall. This TV doesnât excel at anything, and sometimes itâs downright horrible. Itâs not even good at what itâs supposed to make it standout from other TVs: Art mode. At the price of this TV, you could get other TVs that are SO MUCH better. Actually, my old Sony was better at everything (except for size).Iâll just return it.
Rita Smith –
5 star tv
This is an incredible television from the ease of set up to the quality of color and definition. I LOVE having a new picture everyday. Very happy.